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E-commerce
Modoma
Modoma.ee was created as a modern dropshipping e-commerce concept with a broad product range, focusing on clear category structure, easy product discovery, and a consistent user experience across desktop and mobile. During the project, the original concept later evolved into a new e-commerce direction, which became the foundation for another standalone online store.
Modoma.ee began with the idea of creating a modern online store with a diverse product range, bringing many different categories together within one clear and easy-to-use environment. Because of the wide selection, particular attention was given to navigation, category structure, and ensuring that product discovery remained intuitive on both desktop and mobile devices. Visually, the project developed into a clean and energetic solution where strong category elements, promotional sections, and different shopping paths help users reach relevant content quickly. Special attention was also given to responsive design so that the extensive e-commerce structure would remain clear and easy to use on smaller screens. During development, the client decided to explore a different e-commerce direction, and the original Modoma concept gradually evolved into a new project. This made Modoma a good example of how e-commerce architecture and user experience principles can be adapted even when the business direction changes during the development process.
Note: This project is no longer active. The portfolio showcases the original e-commerce solution and the development work completed as part of the project.
Technology
WordPressWooCommerceCustom PHPCustom JSCustom HTMLCustom CSS
Let’s build
Looking for a website or interface with the same level of detail?
If you want a modern frontend that feels structured, refined and easy to use, this project gives a strong idea of the level of execution you can expect.